While rumors have been swirling for some time now, Detroit Auto Show organizers recently confirmed that as of 2020, the event will now be set for June, rather than its usual January date.
There had been suggestions that the show may be moved to October; however, organizers are stating that the move to June will allow companies to show off dynamic exhibits both inside and outside the event’s ‘four walls’.
CNET reported that the 2020 Detroit Auto Show will take place the June 8th week, at the Cobo Center.
Doug North, Detroit Auto Dealers Association President stated that the event is looking to break away from the traditional auto show concept, therefore there is no need to go by the standard show season as has been done in the past. He added that this new focus and direction will create an event which is unparalleled within the industry.
Moving the event to June could also motivate some car companies to return to the show as BMW, Audi, and Mercedes-Benz have already passed on the Detroit Auto Show in 2019. Meanwhile Mitsubishi, Jaguar Land Rover, and Bentley haven’t had a presence at the event for some time now.
Additionally, pushing the show to June also allows the event to piggyback on the hugely popular Grand Prix, a significant event in Detroit that could create a month-long auto festival in the city.
As Rod Alberts, Detroit Auto Show Executive Director stated, June offers exciting and new opportunities that January simply could not.
Having the show in the warmer summer months makes complete sense, and rolling it out just after the Grand Prix will hopefully increase attendance and participation from other automakers within the industry. With a decrease in popularity in recent years, here’s hoping the Detroit Auto Show can turn things around come 2020.