It seems the head honchos at Ram might be changing the way they view mid-size trucks in America. While nothing has been confirmed as of yet, the chances of one entering the market are looking good.
Mike Manley, worldwide head for both Jeep and Ram recently stated that he thinks there may be an opportunity in for this in the United States, if you look at the growth that has happened within the last year or so when it comes to the mid-size truck market. He goes on to note that there is space to offer both in America; and when he says ‘both’, Manley is referring to the up-and-coming Jeep Wrangler pickup, that is being released in 2017.
Autoblog reported that Manley did admit that the likelier option for the company, when it comes to a mid-size Ram, would be using the already Fiat platform; and one idea would be to rebrand the Fiat Toro pickup. Still, the openness that Manley has to a mid-size Ram is very different to the position the company has had previously. In the spring of 2015, Ram’s North American CEO stated he wasn’t able to pinpoint a strategy to make this type of model work in the U.S. market. In addition, Sergio Marchionne, FCA head also stated the same idea in 2014, when he mentioned that the company revealed a Ram 1000 to a design clinic, and received a ‘lukewarm’ response.
In the past two years, the market for mid-size trucks has received a resurgence of new models. Once could point to the GMC Canyon and Chevy Colorado as successes in this regard. With the recent Tacoma currently on the market, the Honda Ridgeline on the horizon, Nissan’s successor to the Frontier, and Ford refreshing their Ranger in U.S. markets; it’s not hard to see why Ram would be interested in potentially entering the mid-size truck market in America.