The Society of Cult Brands recently honored Jeep by bestowing a ‘cult’ status honor to them at their recent annual awards ceremony in February. The event, dubbed The Gathering, handed out a variety of honors in differing categories to various brands across the board.
Jeep received this ‘Cult’ standing in the automotive awards sector, being the first auto brand to receive this type of recognition, despite the fact that other nominations have been submitted since the event was first held in 2014.
Autofile reported that over the years similar brands, such as Harley Davidson, Tim Hortons, Mountain Dew, lululemon, as well as Cirque du Soleil, have all received awards in the past.
The Head of Jeep Brand, Fiat Chrysler Automobiles (FCA). Mike Manley, chimed on the award by saying that having their Jeep being recognized as a Cult Brand Honoree, around the same time the new 2019 Jeep Cherokee and 2018 Jeep Wranglers are hitting dealerships, is testimony to those who have been dedicated to this off-roading SUV, which is second to none, since 1941. He added that the worldwide community of Jeep owners is like no other. There is no other auto brand that is recognizable so instantly and has weaved into its home nation’s history across the globe, like a Jeep.
The Gathering honors unconventional thinking and incredible courage by brands and their leaders in hitting envied brand engagement and gathering benefits, as such, within a cult-like standing. Jeep joins fellow honourees this year, including: Beat by Dr. Dre, Tennessee Whisky by Jack Daniel’s, Gatorade, PlayStation, Vans Footwear, and the chocolate bar Snickers.
Co-founder of The Gathering and Chair, Brand Selection Committee of the honorees, Chris Kneeland, commented on Jeep’s award stating that other auto manufacturers have been nominated in years’ past; so, it seems right that Jeep is the first car brand to become a Cult Brand Honoree. Jeep is an iconic vehicle brand that stands out from the rest.
A grand honor, for an incredible SUV. Congratulations goes to Jeep as the first-ever automotive company to receive official cult-like status.