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Audi Announces New Sport Brand


Very exciting news coming out of the recent New York Auto Show, auto maker Audi revealed plans around their new Sport brand. Previously referred to as Quattro GmbH, the new brand offers something more recognizable when it comes to the company’s everyday supercars.

The new ‘Audi Sport’ name for the brand was developed thanks to Audi’s deep history in racing. In the ‘30s, ‘Silver Arrow’ vehicles were race winners worldwide. Five decades later, quattros were all the rage: autos build with permanent all-wheel drive dominated the racetracks and racing scene. When it came to North America, R18 and its 13 Le Mans wins helped place Audi on the map.

On the racing platform of the things, MSN reported that the Audi Customer Racing initiative will continue to grow with an auto resulting directly from the R8 V10 coupe production. In addition, the outstanding R8 LMS GT4 will be appearing at the Nürburgring 24-Hour for its debut, come the spring of this year.

When it comes to road use, many have had an issue with the fact that Audi’s RS hit the European market, but has never been available in North America; alas, change is coming around this and soon!

As it seems, all of Audi’s RS models, which includes recently launched 2018 TT RS, RS 3, as well as the R8, will fall under Audi’s Sport’s brand division. Still, this seems to just be the tip of the iceberg. As the next two years roll out, the Audi Sport brand will release eight new models as well.

It is being reported that the RS 5 coupe will be released next year. This auto will have a new 2.9-litre twin-turbo V6, as well as a 450 horsepower, with a torque of 443 lb.-ft. Audi has stated that the RS 5 can hit 100 km per hour in about 3.9 seconds! Now that is speed and power, and certainly a ‘sport’ car that means business! Should be interesting to see the models under this brand umbrella, as they are launched in the near future.